Instagram:
For Instagram I need to adapt this content to work for the more concise, emotional and personality driven aspects of the platform which make it sort of vary from my blog. So I intend to approach this by making the content into a caption (as discussed in question 3 of par a) in order to appeal to the segment I wanna target on Instagram while still conveying the same information as in the blog post.
Instagram Caption:
Here at Ava’s Lil Bakeshoppe, we believe indulgence is meant to feel “worth it” every time! Because of this, our premium desserts all use real butter, avocado oil, real chocolate and NO SHORTCUTS!
From classic flavours you love to elevated treats like our gourmet cookies or specialty cinnamon rolls, everything we make is designed to make you feel special and excited to indulge! This is baking done properly. For the people who truly love quality and great flavour! (because you deserve treats that actually live up to the hype)
Visit our website at avaslilbakeshoppe.com to see our latest creations and maybe even treat yourself while you’re at it!
Facebook:
For Facebook we have recognized that our segmented target audience here is likely looking for reassurance, social proof, detail and credibility. Therefore, with this version of my blog post I intend to keep this as a long form but that will build trust, explain my brand clearly and invite users to create conversation or inquire about my business.
Facebook Post:
Here at Ava’s Lil Bakeshoppe, we are an upscale dessert business in Windsor that is crafting high end baked treats for you that are made with real ingredients that make indulging worth it! Every treat is made with real butter, avocado oil and real chocolate making them completely free of palm oil or unnecessary shortcuts.
We are a local bakery specialising in creating gourmet cookies, specialty cinnamon rolls, decadent bars, cakes and limited time treat boxes for you! Our goal is to take all of your favourite classic flavours and turn them into elevated premium desserts that you can truly feel good about indulging in!
If you are about quality, flavour and indulgence that actually feels “worth it”, then Ava’s Lil Bakeshoppe is truly the place for you! Here at the bakeshoppe we pride ourselves on our dedication to providing transparency, craftsmanship and desserts made with intention, never ever mass produced!
So what are you waiting for? Check out our website at avaslilbakeshoppe.com for more information and ordering with ease!
Pinterest:
For Pinterest, we have chosen to focus on the fact (as mentioned in part of question 3) that users on this platform are typically going to be scrolling with a future intent of inspiration and aspiration. This version of the blog post will be a Pinterest description, but will inspire individuals to think about their desire for our treats while also positioning our products as offering a premium bakery experience that these potential consumers can aspire for and perhaps take action to retrieve our products through Pinterest’s “Visit” button that redirects users to our website.
Pinterest Description:
Premium desserts made properly! At Ava’s Lil Bakeshoppe, we create high quality baked goods using only real ingredients and no shortcuts!
From our gourmet cookies, cakes and specialty cinnamon rolls all the way to our indulgent bars and limited edition treat boxes, our treats combine nostalgia with elevation.
Perfect for special occasions, gifting or yourself, because indulgences should always feel “worth it”.
Save our post for later or Visit our website to explore more!
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