Category: Group Final Assignment

a. Banner size. 

300 X 600 

b. Content presented in separate frames. 

Slide one – ONE RING. Endless Possibilities

Slide two – Introducing. WIZPR RING 

Slide three – Talk to AI. No Phone Needed. 

Slide four – Join the movement. Pre-order your WIZPR Ring now

c. The goal of the banner. 

The overall goal of this banner is to persuade our audience to pre-order and raise brand awareness for the WIZPR ring. With each frame on the banner it was important that we used minimal wording as well. 

d. Reasoning and justification for each banner as it relates to topics covered in class. 

To begin we did something of a “nerdy” hook by calling to “one ring”. If you don’t understand the reference it’s meant to pay a tribute to the Lord Of The Rings. The reason we did this was because the target audience we are trying to reach would be well aware of this movie as it was one of the biggest films back in their youth. This was supposed to evoke a feeling of nostalgia. It also was meant to show that we understand our audience. This entire banner’s wording is supposed to be simple and in plain english. If we used paragraphs on a banner then the impact wouldn’t have been as strong since people don’t have time to stop and read paragraphs on a billboard. Each frame on the banner wasn’t supposed to exceed 50 characters. These frames were all treated as if they were their own headline. This is because no matter when anyone looks at the banner the frame they see could tell them exactly what the banner is trying to sell them on. 

The visuals used were photos of the product itself. The goal for the visuals for this banner is to compliment the text and help buyers make a decision as well as remember what the ad was about. 

e. In-depth explanation of your planning process and reasoning. Destination plan. 

To plan for this billboard and other two, the most important thing was to first define the goal of each billboard. Being aware of the sizes of each billboard helped us understand where these are going to be placed. The destination for this first billboard most likely will be placed as either part of the hero section of a webpage or quite early on in a website. Knowing where it was going to be placed told us that we had to have content that wasn’t complicated and could communicate the product in the most plain language possible. This first banner will introduce audience members to this product. 

a. Banner size. 

160 X 600 

b. Content presented in separate frames. 

Slide one – “The Future is here”, “Take AI with you, wherever you go” photo of half left wizpr ring floating
Slide two – “Meet your new AI assistant” “The WIZPR Ring” photo of half right wizpr ring floating
Slide three – Meet your new AI assistant” photo ring with plain background
Slide four – “Be the first to try the WIZPR RING.  Pre-Order now”, photo of man walking with ring on.

c. The goal of the banner. 

For this second Banner our goal remains the same as our previous banner. We want to match the marketing objectives that WIZPR has laid out for this campaign. 

d. Reasoning and justification for each banner as it relates to topics covered in class. 

The visuals that were created for this banner match the other banners on our campaign. We also ensured that the font chosen was consistent throughout as well. This helps brand recognition and awareness by keeping advertisements creatively consistent. Similar to the first banner each frame is designed in a way that if someone were to only see one of the 4 frames they would still be able to know exactly what it is the advertisement is about. We used gain when asking people to take action by mentioning “be the first to try this product”. This can be called gain because it makes our audience feel as if they are going to be part of something exclusive if they purchase the product now. 

e. In-depth explanation of your planning process and reasoning. Destination plan. 

For the second banner, this banner’s goal or purpose is meant to reinforce the message that is being shown in banner one. This banner will most likely pop up after the first banner. However, if that is not the case it can still work on its own and get the messaging across. The first thing that was decided when planning for this banner was to have each frame flow together. More than how the first banner was laid out. So that’s why we decided to use the same image for the first two frames but cut them in half. This would not only match the aesthetic of our brand but it also links the slides together.
Visuals were a huge part of our banner planning process, especially in the first two banners. Because visuals  mixed with copy actually increases the chance of our audience remembering the ad. If we just used body copy the memorability of the ad would greatly decrease.

a. Banner size. 

3. 468 X 60 

b. Content presented in separate frames. 

Slide 1 – “Talk to AI”
Slide 2 – “Meet the Wizpr ring the #1 leading voice interaction with AI”
Slide 3 – “Versatile. Waterproof. Designed for you.”
Slide 4 – “Don’t miss out on whats important, make your life easier and pre-order Wizpr today”

c. The goal of the banner. 

The goal of this banner is to create anticipation for the release of the Wizpr ring. As well as educate audiences a bit about the product and its features. 

d. Reasoning and justification for each banner as it relates to topics covered in class. 

To begin, the first slide that was chosen for this banner uses a FOMO tactic to help persuade the audience member with making their purchase decision. We also in the fourth frame use logic as a persuasion tool. This is evident from us mentioning to the audience to “make their life easier”. To stay on brand we focused mainly on keeping the same font and images throughout these three different banners. To ensure brand relevance consistency is key across all channels. 

e. In-depth explanation of your planning process and reasoning. Destination plan. 

Because the other two banners were more visually focused, this banner was meant to act as a quick reminder to be aware of the wizpr ring. This banner size is typically used at the top of a page so will most likely have the most eyes on it. Because of that we wanted the CTA to really be simple and be accompanied with some type of persuasion technique. We wanted each frame text to still be minimal, like the other banners. However, this banner was meant to also highlight the features and benefits that one might get from purchasing a WIZPR ring. 

Overall, each banner plays a different role for each section of where people might see this ad depending on where they are in the marketing funnel. For the first Banner this works as a TOFU banner since its the most visually appealing and jumps out. The third banner talks about benefits and features a little more which would be closer to BOFU. Lastly, the middle banner fits perfectly in the MOFU stage as it explains what the product is and why it is great.

You will be marked on the content and your answers to the questions below. 

a. Please provide your content and explain your planning thought process.

b. How it meets our objectives. 

c. Your calls to action and justifications. 

d. Please provide in-depth justifications as they relate to elements discussed in class. 

This introductory blog post for the WIZPR ring matches this campaign’s primary, engagement, and brand positioning objectives. The reason why it matches our primary objectives is because the blog post specifically touches on the launch name that we have chosen “The next biggest thing in tech”. We also established a position in the wearable tech market by saying this ring is going to be huge.We know from our demographic that our audience we are trying to reach is primarily millennials who value being early adopters. The headline of this blog directly correlates with this demographic as it mentions the potential the wizpr ring has for shaping the tech industry. This headline would resonate with early adopters since they value being the first to try new up and coming products.  The headline right away creates a question that not only creates anticipation and generates awareness with early adopters, but it also helps our audience understand the position wizpr is going to have within the tech industry. This is all because we are mentioning how big this product is going to be. We also address the privacy skepticism people might be having with our product. This is apparent at the bottom of our blog post where we say “WIZPR and data privacy”

This blog post meets the developing brand awareness objective since we are explaining to our audience what exactly this ring is as well as mentioning the benefits and features. The biggest issue with wizpr is people don’t know what it is or what it does. Knowing this about the product, the blog post created was written in a way where people can easily digest the information and know exactly what the product is. The next marketing objective that we are aiming for is to increase pre-orders for the product. This blog meets this objective through focusing on explaining the impact the wizpr ring could potentially make with our audiences’ daily lives. We know our audience cares about tech and lives a busy life, so because we are aware of this information the blog focuses on bringing up pain points to remind them of how busy their lives actually are. The goal of reminding them of this pain point is meant to act as a reinforcement to purchase. This blog post also mentions a differentiator from other wearable ai products, such as apple watch, siri, & alexa. This was a brand positioning goal that was set out for us and the reason why it is important to mention in the blog is because this post is meant to summarize our product for our audience. It would be a missed opportunity to not talk about differentiation with our competitors. 

The CTA that was laid out uses scarcity as a method of trying to drive action with our audience. This can be seen as we mentioned to the reader to get the early bird pre-order that has “limited spots left”. This blog post’s CTA is mentioned several times throughout the blog to keep reminding the audience of the action we want them to take. The entire blog post was written in plain language and written in a way that readers can easily scan the blog.

1. Please create an introductory blog post designed for your revised (Primary Audience ). (15 marks) 

a. This post should: 

i. Introduce the WIZPR Ring 

ii. Explain how it benefits the audience. 

iii. Highlight the impact of the product and how its features will impact/help the Audience. 

iv. Encourage readers to engage with the campaign—whether through social media, signing up for the waitlist/purchase, or sharing the message. 

v. Include clear calls to action (CTAs) to drive further engagement. 

BLOG POST:

Is WIZPR the next biggest accessory in tech? Here’s why we think it is.

Is WIZPR the next biggest accessory in tech? Here’s why we think it is. 

We understand you live a busy lifestyle. So why make it more complicated than it needs to be? Introducing WIZPR, The future of AI communication. 

With our groundbreaking wizpr ring you can now optimize your day with One. Single. Ring. The WIZPR ring allows you as a busy person to have your own personal ai assistant. No matter the question or task, the WIZPR ring will have a solution. WIZPR has chatgpt (The world’s #1 market leading AI search)  directly integrated into it. 

With the WIZPR ring you can finally break free from constant-screen checking. WIZPR helps you stay informed without being glued to your phone. 

Still not convinced? Here’s a list of amazing tasks that the WIZPR ring can do for you daily.

• Control your home with one voice command 
• Reply and listen to all texts and messages
• Set reminders and be reminded seamlessly
• Ask chatgpt for help on any subject you can think of
• Talk with an AI that understands you completely

All of these tasks can be completed in seconds. 

So how does the WIZPR ring work?

It’s actually SUPER simple and easy. Here’s how it works in 3 steps 

1. Download the WIZPR app onto your phone

2. Speak into the WIZPR ring 

3. That’s it. 

With WIZPR you won’t need to optimize anything to get it to start working. All you need to do is purchase, put on, and you’re off to the races. This is why this ring is going to be such a game changer. The best part is.. You’re here before everyone else.

JOIN THE EARLY BIRD PRE-ORDER YOUR WIZPR RING TODAY AND RECEIVE 1x WIZPR RING with a charging case at 30% OFF, complete with a 1-year warranty and a free 1-year app subscription — TOTAL SAVINGS OF $60 (LIMITED SPOTS LEFT)

Now we understand you might be thinking, why not just purchase an apple watch or use siri or alexa for what WIZPR offers. 

The biggest difference between all other competitors is we are partnering with world class AI company chatGPT and the ring is only built for one purpose. To be your assistant. 

Apple and Alexa can become confusing and require you to have an entire ecosystem of products before you can even start using their wearable tech. Only to have the battery life on them basically need to be replaced every two years..

What makes the WIZPR watch stand out?

WIZPR AND YOUR DATA PRIVACY

We understand there might be some concerns about AI integration and privacy with your data. But with the WIZPR ring all of your information is 100% private and 
Want to get involved? We’d love nothing more than that!

Follow us on Facebook, Instagram and Twitter and tag us using our products for a chance to win a limited Black and gold Case.

PRE ORDER HERE.