You will be marked on the content and your answers to the questions below.
a. Please provide your content and explain your planning thought process.
b. How it meets our objectives.
c. Your calls to action and justifications.
d. Please provide in-depth justifications as they relate to elements discussed in class.
This introductory blog post for the WIZPR ring matches this campaign’s primary, engagement, and brand positioning objectives. The reason why it matches our primary objectives is because the blog post specifically touches on the launch name that we have chosen “The next biggest thing in tech”. We also established a position in the wearable tech market by saying this ring is going to be huge.We know from our demographic that our audience we are trying to reach is primarily millennials who value being early adopters. The headline of this blog directly correlates with this demographic as it mentions the potential the wizpr ring has for shaping the tech industry. This headline would resonate with early adopters since they value being the first to try new up and coming products. The headline right away creates a question that not only creates anticipation and generates awareness with early adopters, but it also helps our audience understand the position wizpr is going to have within the tech industry. This is all because we are mentioning how big this product is going to be. We also address the privacy skepticism people might be having with our product. This is apparent at the bottom of our blog post where we say “WIZPR and data privacy”
This blog post meets the developing brand awareness objective since we are explaining to our audience what exactly this ring is as well as mentioning the benefits and features. The biggest issue with wizpr is people don’t know what it is or what it does. Knowing this about the product, the blog post created was written in a way where people can easily digest the information and know exactly what the product is. The next marketing objective that we are aiming for is to increase pre-orders for the product. This blog meets this objective through focusing on explaining the impact the wizpr ring could potentially make with our audiences’ daily lives. We know our audience cares about tech and lives a busy life, so because we are aware of this information the blog focuses on bringing up pain points to remind them of how busy their lives actually are. The goal of reminding them of this pain point is meant to act as a reinforcement to purchase. This blog post also mentions a differentiator from other wearable ai products, such as apple watch, siri, & alexa. This was a brand positioning goal that was set out for us and the reason why it is important to mention in the blog is because this post is meant to summarize our product for our audience. It would be a missed opportunity to not talk about differentiation with our competitors.
The CTA that was laid out uses scarcity as a method of trying to drive action with our audience. This can be seen as we mentioned to the reader to get the early bird pre-order that has “limited spots left”. This blog post’s CTA is mentioned several times throughout the blog to keep reminding the audience of the action we want them to take. The entire blog post was written in plain language and written in a way that readers can easily scan the blog.
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