a. Banner size.
3. 468 X 60
b. Content presented in separate frames.
Slide 1 – “Talk to AI”
Slide 2 – “Meet the Wizpr ring the #1 leading voice interaction with AI”
Slide 3 – “Versatile. Waterproof. Designed for you.”
Slide 4 – “Don’t miss out on whats important, make your life easier and pre-order Wizpr today”
c. The goal of the banner.
The goal of this banner is to create anticipation for the release of the Wizpr ring. As well as educate audiences a bit about the product and its features.
d. Reasoning and justification for each banner as it relates to topics covered in class.
To begin, the first slide that was chosen for this banner uses a FOMO tactic to help persuade the audience member with making their purchase decision. We also in the fourth frame use logic as a persuasion tool. This is evident from us mentioning to the audience to “make their life easier”. To stay on brand we focused mainly on keeping the same font and images throughout these three different banners. To ensure brand relevance consistency is key across all channels.
e. In-depth explanation of your planning process and reasoning. Destination plan.
Because the other two banners were more visually focused, this banner was meant to act as a quick reminder to be aware of the wizpr ring. This banner size is typically used at the top of a page so will most likely have the most eyes on it. Because of that we wanted the CTA to really be simple and be accompanied with some type of persuasion technique. We wanted each frame text to still be minimal, like the other banners. However, this banner was meant to also highlight the features and benefits that one might get from purchasing a WIZPR ring.
Overall, each banner plays a different role for each section of where people might see this ad depending on where they are in the marketing funnel. For the first Banner this works as a TOFU banner since its the most visually appealing and jumps out. The third banner talks about benefits and features a little more which would be closer to BOFU. Lastly, the middle banner fits perfectly in the MOFU stage as it explains what the product is and why it is great.
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